LOS ANGELESE, California—In a bold move, the billionaire-funded think tank Save Our Seas (SOS) has launched a multi-million dollar social media campaign to pit orcas and other cetaceans against each other. “It’s become clear that the orcas are cruelly targeting the yachts of those who have the misfortune to be financially successful,” says SOS founder Rich Richardson the Fourth. “I mean, you never see an orca ripping the rudders off a poor person’s yacht, do you? This is discrimination of the highest order, and it must be stopped.”

To this end, SOS has launched a heavy social media campaign on cetacean Twitter and Instagram using the hashtags #whales, #dolphins, #marinelife, and #orcasarefreeloaders. It features posts denigrating orcas and suggesting that other ocean life fight back against them. Memes include an image of a cartoon orca hoarding fish and a Great White shark sadly standing in line at a food bank. Richardson points to a recent video of humpback whales attempting to intervene in an orca seal hunt as proof that the campaign is working.

“The humpback whales are really fighting back against those greedy orcas,” he says. “It’s about time they put the orcas in their place.” A spokeswhale for the United Marine Life Coalition disagrees. “Orcas, humpback whales, and other cetaceans are highly intelligent. Some even have more neurons than humans. If these billionaires think we’re going to fall for some ‘divide and conquer’ strategy, they’re wrong. That interrupted seal hunt was merely for training purposes.”

Richardson doesn’t see it that way.

“The more time those oversized sardines spend fighting with each other, the less time they can spend committing the worst crime against humanity, property damage. We haven’t seen a report of yacht damage by orcas in several weeks now.”

Meanwhile, orcas have begun their own social media campaign, calling for unity with an ad that notes orcas are actually dolphins. “Unlike other dolphins, we have received unfavorable publicity, with no TV shows about how smart and capable we are,” says a spokesorca for the campaign. “Currently, we’re in talks with Netflix to correct this unfair characterization of our species. We’ve proposed a new documentary called ‘Orca: Fighting for the Planet.”

Netflix declined to comment.

Richardson says the planet can fight its own battles and has also recently attacked the land homes of several billionaires through wildfires. The SOS members are creating a think tank to hit back against Earth.